A short while back I wrote an article about using Squidoo, and I thought I would take a little time to revisit the subject. For those that don’t know, Squidoo is a free service that allows you to set up a one-page site on almost any subject you want (certain restrictions apply). They call this site a “lens,” because it focuses on a particular subject. Rather than having your site be all over the place with the subject, you narrow your focus down to one particular aspect of the subject.

As an example, I was recently playing around at Squidoo, and I set up a lens that focuses on how to set up a lens for earning money. I encourage yo to check it out. Not only do I get the benefit of having a higher visitor count, but I think there is some great information about how to get started building your own lens.

There are a couple of reasons I’ve fallen in love with Squidoo; not only does Google love the Squid, which makes it great for marketing your other sites, but it also allows you to write about whatever you want.

I’ve not made it a secret that I am better at starting projects than I am at sticking to them long term. Squidoo fits right in with my ADD’ish behavior patterns. Because it is just one page, I get tto spend time learning and writing about a variety of different topics, but I don’t have the long-term commitment to constantly coming up with new articles within that subject. If something interests me, I can set up a lens, then move on to something new and interesting.

From a marketing stand point, marketing my lens is the same as marketing any other page. I can use the same Web 2.0 techniques to attract visitors, build links, and climb in the Google standings.

From a freelancers point of view, it does give you a chance to strut your stuff on a variety of topics. You can show potential clients your ability to write on a range of subjects, and that you can use different styles in your writing. It’s free, and the lenses are easy to personalize.

Check it out, and see if it’s something you can use.

Check back at Writing a Better Blog for more tips on building your blog. If you like what you’ve read, give me a link, a Digg, or a Stumble. There are links on the right make it easy for you. Thanks for reading.

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