What makes an expert an expert?

Last week Kevin Ott posted an article about some backlash against the practices of some SEO experts. It got me thinking about the multitude of people that call themselves experts. They dub themselves with that moniker, but they don’t appear to know any more about their chosen subject than any one else. The web seems to be clogged with “experts” that know less than you or I.

So, what makes an expert an expert? Read the rest of this entry »